The war between traditional taxi services providers and the their tech-powered, Uber, Taxify and Little ride, counterparts has just been extended to Kisumu with the launch of Little ride in the town. During the launch, Safaricom emphasised that of importance to them was the driver taking something home with the client being satisfied as well
This follows successful launches in Nairobi and Mombasa. Other than Live fare monitor, little ride customers enjoy free safaricom wifi services during the ride. The little ride has taken care of those even without the smart phones.
Will it be accepted in Kisumu?