Safaricom Loses Market Share

The Communications Authority of Kenya reports that Safaricom's fixed data market share dropped by 2.4% for the year ending June 2022.

However, even with the market share drop Safaricom still managed an additional 44,723 subscriptions taking it's total to 314,120 customers translating to 34.3% of the market share.

Zuku, on the other hand, lost 1.7% of their market share despite having an additional 38,606 connections. They have a total of 255,906 connections translating to 27.9% of the total market share.

Jamii Telecoms were the biggest gainers, having an additional 61,810 new  customers taking it's total to 200, 079. The gain represents 3.1% increase to 21.9% of the total market share.

Further, the CAK data shows that the top 3 data providers control 85.1% of the market share with the other smaller players scrambling for the rest.

Kenya have in the recent past showed interest in joining the industry, will they be the game changers? 

What are your thoughts?